Audience Profile - Extended

This post is an extension of the previous one and is used to explain the psychographics of my target audience: The socio-economic category that she falls under is 'E' this is as at this age they are currently still students maybe doing part time work or not working at all relying on the state (child benefits) or their parents. In terms of psychographic categories she falls under mainstreamer, aspirer and succeeder. This is because: She is as she is seen as a passive person and conforms to the conventional stereotypes of a teenage girl in order to fit in in society. (Mainstreamer) She is very materialist and cares a lot about her appearance a she would argue that packaging is more important than quality of contents.(Aspirer) She is strongly goal orientated, this is as she is very interested in becoming a music artist and would do anything to get their. (Succeeder)