Research Section Conclusion

This concludes the research section of my blog. It explains what the research section included and what I have learnt.

Institutional Context

Institutional research – sony music uk from YasminRihanna

This posts shows some initial research on production companies - it outlines the fact that my product is a commercial product so I am able to look into what type of industries produces what type of records.

Current Market Analysis

This post covers my existing market analysis. It looks into an existing product helping me to see the relationship between the album cover music video and magazine advert: This shows the official trailer of Beyonce's album Lemonade. Lemonade is the sixth studio album by American singer-songwriter Beyoncé. It was released on April 23, 2016, by Parkwood Entertainment and distributed through Columbia Records. My advert however will be a print advert. Despite this from this trailer you can see that they have kept the theme of the music videos going throughout using the advert to sell the album.

Beyonce uses this album in order to address serious issues and issues about her personal life. This is shown through this post showing an image of the album in the middle and all of the relevant themes surrounding it. In relation to Richard Dyer's Utopian Theory this offers the audience a sense of honesty as she is revealing personal information. This makes the audience feel relief as they feel like they are listening to something that matters. This is an example music video from Beyonce's Lemonade album. This emphasises the overall them of the album which is anger. Overall from the current market analysis i have learnt that all aspects of the production of an album must link together for example the narrative of the music video must also be presented on the album cover.

Secondary Research

This post shows some of the current top hits on YouTube. From this I can see a running theme of love showing that my narrative is very popular.

Favourite Music Video Of Chosen Genre

This is an example of one of my favourite music videos - This is due to the narrative, the way in which the lyrics link directly to the music video is very impressive. Another reason as to why I admire this music video is because of the use camera techniques - for example to fast jump cuts emphasising the pain that he is feeling. Also the use of black and white in some of the scenes where he is with Kelly Rowland. This is used to show him reminiscing about how they used to be. This makes the audience quickly able to relate to the music video and also understand what is going on. In relation to Maslow's Hierachy of needs this offers the audience safety needs as they feel safe in knowing what the story is telling them.

History of Chosen Genre

This post shows the conventions of my chosen genre of music. This is important as this genre will be a running theme throughout my whole production so it is important to have some background research in order to make sure my production matches the conventions of my music genre.

Audience Profile - Extended

This post is an extension of the previous one and is used to explain the psychographics of my target audience: The socio-economic category that she falls under is 'E' this is as at this age they are currently still students maybe doing part time work or not working at all relying on the state (child benefits) or their parents. In terms of psychographic categories she falls under mainstreamer, aspirer and succeeder. This is because: She is as she is seen as a passive person and conforms to the conventional stereotypes of a teenage girl in order to fit in in society. (Mainstreamer) She is very materialist and cares a lot about her appearance a she would argue that packaging is more important than quality of contents.(Aspirer) She is strongly goal orientated, this is as she is very interested in becoming a music artist and would do anything to get their. (Succeeder)

Audience Profile

This part of my audience profile explains the demographics of my target audience. This is done by taking a person and breaking her down into her age and other components.

Questionnaire Analysis

For my questionnaire I gave it to 100 people. This post includes the graphs from the result and analysis of them.

Music Research Questionnaire

Survey Creator This is a questionnaire full of questions. I have choosen to use an online survey making tool so that it can reach a wider range of people thus strengthening my research. It also means that I will get a wider range of responses meaning I can really concentrate on my audience when preparing my own products.

Magazine Advert Recreation - Audience Feedback

I decided to ask 6 people what they thought about my album advert recreation in order to get a good idea as to what they thought about it. I asked them to write both strengths and weaknesses so that I can tell both what I have done right and what needs improvement.

Magazine Advert Recreation

This post is a recreation of Jessie J'S Album Magazine Advert, It includes both the original album and my recreation. It is then explained in relation to what I have learnt.

Analysis of Magazine Advert

Album advert analysis from YasminRihanna

This post shows an analysis of an existing magazine advert for a music artist (Jessie J). It takes specific parts of it and analyses it in terms of some of the theories that we have previously looked at.

Conventions Of A Magazine Advert

This post shows some of the typical conventions of a magazine advert including some examples of magazine adverts and also some theories that it relates to.

Magazine Advert Mood Board

This post is comprised of a mood board full of magazine adverts for different albums. This has allowed me to see the different ways in which the adverts can be designed and also has given me some inspiration for my own.

Album Cover Recreation - Audience Feedback

Created with Padlet

This post shows some audience feedback that I received from posting my album cover recreation on twitter. It has also been analysed in terms of how it will help me.

Album Cover Recreation

Album cover recreation from YasminRihanna

This post shows a recreation of Drake's Nothing Was The Same album using my own images. This was done using Photoshop in order to accurately edit the images using cropping. It is also complete with a short explanation.

Analysis Of Album Cover

This post includes an analysis of an album cover using both music theories and audience theories.

Conventions of An Album

This post shows the main conventions of an album cover and relates it to different theories.

Mood Board - Album Covers

This is a mood board created on 'canva' it shows a variety of different Album covers. This has been helpful for me as it has allowed me to see that the different genres all have different conventions that have all been portrayed differently. For example through costume codes and gesture codes. It has also allowed me to get an idea of the different ways that I can create my own album covers As each album cover gives the audience feel I have learnt that I must ask my audience what they want before starting my own production.