Favourite Music Video Of Chosen Genre

This is an example of one of my favourite music videos - This is due to the narrative, the way in which the lyrics link directly to the music video is very impressive. Another reason as to why I admire this music video is because of the use camera techniques - for example to fast jump cuts emphasising the pain that he is feeling. Also the use of black and white in some of the scenes where he is with Kelly Rowland. This is used to show him reminiscing about how they used to be. This makes the audience quickly able to relate to the music video and also understand what is going on. In relation to Maslow's Hierachy of needs this offers the audience safety needs as they feel safe in knowing what the story is telling them.