Magazine Advert - Draft 2

This is the second draft of my magazine advert. It has been made using the audience feedback that I received previously from my first draft. It shows how I have take this feedback into account.

Magazine Advert: Draft 1 - Audience Feedback

This is some of the audience feedback for the first draft of my magazine advert - it shows what my target audience think about my magazine advert and what they think needs to be done to improve it.

Magazine Advert - First Draft

This is a first draft of my magazine advert. It shows the main ideas that I have for my magazine advert.

Photoshop Before and After

Photoshop b&a from YasminRihanna

This post shows the before and after for my images. It explains how they have been edited using Photoshop and what they look like now.

Chosen Images.

This gif shows the images that I have choose to use throughout my magazine advert and my DigiPack - each Image has been selected due to the fact that it represents the music video that has been made.

Contact Sheet

This contact sheet shows a range of images that I have taken - this has been done to present the photo-shoot stage of my production.

Production Introduction

This is a short introduction to my production. It will show the stages of my production for each of my products including my video. These stages will be accompanied by drafts and feed back from these drafts. This feedback will be used to improve each draft until we reach the final production.

Planning Conclusion

This concludes my planning section. It has included plans for all of my production tasks. It shows all the stages of my production for each task in detail it has included audience feedback continuously to make sure that my planning is on track.

Magzine Mock Up - Audience Feedback

As a whole the audience feed back that I received for my magazine advert seemed to be widely positive. They loved the way in which the back ground linked to the fore ground of the image.They also loved the colour scheme and that it shows power and wealth ect however many people thought that gold would stand out more and show him to be powerful. For this reason i will be changing my colour scheme to the colours gold white and grey. Some concerns that were brought up included the way that the bottom part of the advert was laid out with many people saying that there was too much black in it. This will be addressed in my first draft.

Magzine Advert - mock up

This post is a mock up for my magazine advert. It allows me to envision what my magazine advert will look like. This post also picks out key parts of the advert and explains why I have chosen to add this to the advert.

Magine advert Flat Plan

Magazine advert flat plan from YasminRihanna

This is a flat plan for my magazine advert. It goes through the basic layout and splits it up into separate sections to make it easier to understand.

Magazine Advert Colour Scheme - Feedback

This post shows a variety of both negative and positive feedback from members of my target audience. This feedback relates to the colour scheme of my magazine advert.

Magazine Advert Colour Scheme

This post explains the colours for my magazine advert. It goes through why I have chosen to use each colour and what part of the advert each colour will be used for.

Magazine Advert Ideas

This will be a description of some of the ideas that I have for my music video. It explains the idea and why it would be useful.

Magazine Advert Treatment

Magazine advert – treatment from YasminRihanna

This is the treatment for my magazine advert. It explains my plans for the magazine advert and how I will achieve this

Mock Up - Audience feedback

This is some of the audience feedback on the mock up of my album cover. It will be used to help me decide what needs improvement and what I should keep.

Digi-Pack Mock Up

This is a mock up showing the plan for my album cover using found images. It explains what i plan to make my album cover look like with supporting infomation.

Typography

There was a variery of different fonts that could be used in the production of my Digi Pack. This has been shown in the above image. However. I have choosen to use the font AR DESTINE. This is as it is a sans serif font presenting my artist as being both masculine and powerful. It is also very bold making it stand out. This font has been shown in the above gif.

Album Name - Audience Feedback

This post includes audience feedback from the name of my album cover. This audience feedback will help me in terms of knowing what the audience feel about the name of my album.

Album Name

This post shows some of the potential album names that I have and explains why I have chosen them. It finally goes through the reasons why I have chosen to call my album 'REFLECTION'

Digi Pack- Flat Plan

Digi pack flat plan from YasminRihanna

This is a flat plan for my Digi pack. It goes through the basic layout of my Digi pack and explains why each section will be useful.

Digi-pack ideas 1

One of the main ideas foe my Digi pack is to have a black and white background of a city. This would directly link to the overall theme of my Digi pack which is looing back on Hackim's life. Having it in black and white can be used to signify the past how gloomy it was in comparison to his future.

Digi Pack Treatment

Digit pack treatment from YasminRihanna

This is my initial treatment for my Digi pack, this shows my plans for my digi pack and how I plan to achieve this.

Casting Changes - Female Lead.

Due to uncontrollable reasons the actress for the music video has been changed. This beautiful young lady is Leloo. We felt as if Leloo would be the best lead for our music video as she is both beautiful and confident. Being in front of the camera seems to come naturally to her and this should be very helpful in terms of producing a realistic music video. Although we were not able to carry out market research on Leloo. It is clear that from her 1000 + followers of the same age of our target audience and the likes and positive comments she gets on her social media page that she would be a perfect fit!

Shooting Script

Shooting script from YasminRihanna

This post is a shooting script showing what each scene will consist of. It has been done using existing music video clips and links each one to the lyrics of our chosen song.

Audience Feedback - Music Video Mock Up

This shows audience feedback for my music video mock up. It includes screen shots of my music video mock up and comments that I received from showing this to various people. This feedback will be used to aid me in the production of my own music video.

Music Video - Mock Up

Video (3) from Yasmin Wilks on Vimeo.

This is a mock up of a music video using parts of existing videos. This post shows how it was edited (using Filmora) and the finished product. This music video has been edited to the song in which I will be using for my own music video (Deuces) and also contains some of the shot types, locations and editing techniques such as split screen that I will be using in my own music video.

Risk Assesment

This post shows flash cards of both hazards and the control measures that will be taken to prevent these hazards. This risk assessment will be helpful in keeping both the crew and members of the public safe.

Equipment

This posts shows some of the main equipment that will be needed in order to produce our music video. Other pieces of equipment that may be useful include: print outs - (shooting schedule, lyrics, permissions), tripods, lighting equipment, spare batteries, emergency contact details, mobile phones, location plans, models, costumes changes and a car.

Introduction Script

This is the script for the introduction of my music video. This is as my introduction will be an argument so it is essential that the models get scripts so that they know exactly what they need to say.

Audience Feedback - Models

I have chosen to use social media as audience feedback on my models. In particular Instagram, this is because social media accounts reach a wide range of people. It allows comments to be made on images and videos. Also it is stereotypical that young people use social media the most. Which is my target audience. Above is some of the comments left on my models social media accounts. All of these comments were positive showing that they were both good choices.

Costume

This post show the costume ideas for my music video. It also explains why each item has been chosen.

Casting For Models

This post shows the two models that I will be using for my music video. It also explains why we have chosen each of the models.

Permissions For Locations

This is a screenshot from my emails. It shows an email to both Croydon and Bromley Council asking for permission to film in the area.

Audience Feedback - Locations

A range of people were asked what they thought of my individual locations and how they could be improved. The comments that I received were largely positive and included people asking how they could visit there themselves. However, they did think that some of the locations that we had chosen were quite far away and may be difficult to get to. For this reason in my model meeting I will be discussing with each of my models if the locations are convenient for them. Additionally 3 of our 4 group members drive. So if there are any problems we will be able to pick up our models.

Location Ideas

This post shows the ideas for the location of my music video with images and short explanations.

Storyboard

Made with Storyboard That This is my story board for mys music video. It shows the basic story line for my music video and a few of the techniques that will be used.

Production Meeting 1

These are a few images from our production meeting, this included getting together with the rest of the production team and discussing some key aspects of our production. For example our location ideas casting and equipment. the contents of this discussion will be laid out throughout the rest of the production. We will also be having follow up meetings in order to make sure that we are all understand what is going on and assign each of us jobs.

Audience Feedback - Music Video Ideas

This is some of the feedback that I received from my target audience about the initial ideas for my music video. I also got some feedback from my group members as they will be working with me to achieve these ideas.

Music Video Ideas - Slow Motion Rewind

This post shows a before and after of the same video with the first video ( the original ) without slow motion rewind and the second one using it. I have also incorporated some music into the second video in order to show how the music does not have to rewind with the song. Despite this we could incorporate the use of sound effects to emphaise the rewinding. This could be incorporated in or video as it would work very well alongside our narrative when looking back into the past at how their relationship was before the argument.

Music Video Ideas - Filter Lights

This Gif shows one of the main ideas that was put forward which was the use of different coloured filter lights. I was espically attracted to the way in which the lights were used to shine through the blinds creating an illusion of streaks of light on her face. I believe that this would work really well with both my song and the narrative of it. As it can be used to show that there are different aspects of love (through the colours) and the dark side of it through having our model in a dark room.

Music Video Ideas - Black & White

This post shows an example of a relationship in black and white. I but forward the idea of presenting the relationship in black and white to signify him looking in to the past at how his relationship with his ex girlfriend. This would be a good idea as it would mean that the audience can always see the difference between when the video is looking at him in the present day and when the video is looking at the past.

Music Video Ideas - Argument

This is an idea that we had for the start of our video - This video has incorporated an argument from 0:00 - 0:22. We thought that this would be a good idea to have at the start of our own music video to really emphasise our narrative

Song Permissions

This post shows the email that I sent to BMG Entertainment - who own the rights to the song. Asking for permission to use the song within my music video.

Lyrics Analysis

Lyrics analysis from YasminRihanna

This post analyses the lyrics to Chris Brown - Deuces. It takes individual words and phrases and explains them.

Original Video Analysis

This post looks at the original music video to Chris Brown - Deuces and analyses the video. It also includes my personal opinion about parts of the video that I like and parts that I would do differently.

Song Selection - Audience Feedback

This post shows some feedback from my target audience about the songs that I have chosen. From this and the research that I have done previously I have then chosen the most appropriate song.

Song Selection

This post shows a range of potential songs that we could use for our music video - it explains why each song is in the running for being the song of choice.

Treatment - Music Video

Music video – treatment from YasminRihanna

This is the treatment for my music video. It explains the way in which the music video will be created out and some of the editing techniques that will be used to do this. It briefly goes through the story line of the music video accompanied with the song choice and some of the locations.

Inspiration board

Inspiration Board

Read more publications on Calaméo

This is an inspiration board that shows a few images of both where my ideas came from and some of the things that i will be incorporating in my narrative.

Response to Brief

This post shows my initial response to the brief we were given. It includes how I responded to all three aspects of my production.

Planning Section Introduction

From here onward I will be planning my production using all f the previous research that was collated. Each part of my production will be planned together however it will be laid out in separate sections in order for it to be easy to view. Enjoy!

Research Section Conclusion

This concludes the research section of my blog. It explains what the research section included and what I have learnt.

Institutional Context

Institutional research – sony music uk from YasminRihanna

This posts shows some initial research on production companies - it outlines the fact that my product is a commercial product so I am able to look into what type of industries produces what type of records.

Current Market Analysis

This post covers my existing market analysis. It looks into an existing product helping me to see the relationship between the album cover music video and magazine advert: This shows the official trailer of Beyonce's album Lemonade. Lemonade is the sixth studio album by American singer-songwriter Beyoncé. It was released on April 23, 2016, by Parkwood Entertainment and distributed through Columbia Records. My advert however will be a print advert. Despite this from this trailer you can see that they have kept the theme of the music videos going throughout using the advert to sell the album.

Beyonce uses this album in order to address serious issues and issues about her personal life. This is shown through this post showing an image of the album in the middle and all of the relevant themes surrounding it. In relation to Richard Dyer's Utopian Theory this offers the audience a sense of honesty as she is revealing personal information. This makes the audience feel relief as they feel like they are listening to something that matters. This is an example music video from Beyonce's Lemonade album. This emphasises the overall them of the album which is anger. Overall from the current market analysis i have learnt that all aspects of the production of an album must link together for example the narrative of the music video must also be presented on the album cover.

Secondary Research

This post shows some of the current top hits on YouTube. From this I can see a running theme of love showing that my narrative is very popular.

Favourite Music Video Of Chosen Genre

This is an example of one of my favourite music videos - This is due to the narrative, the way in which the lyrics link directly to the music video is very impressive. Another reason as to why I admire this music video is because of the use camera techniques - for example to fast jump cuts emphasising the pain that he is feeling. Also the use of black and white in some of the scenes where he is with Kelly Rowland. This is used to show him reminiscing about how they used to be. This makes the audience quickly able to relate to the music video and also understand what is going on. In relation to Maslow's Hierachy of needs this offers the audience safety needs as they feel safe in knowing what the story is telling them.

History of Chosen Genre

This post shows the conventions of my chosen genre of music. This is important as this genre will be a running theme throughout my whole production so it is important to have some background research in order to make sure my production matches the conventions of my music genre.

Audience Profile - Extended

This post is an extension of the previous one and is used to explain the psychographics of my target audience: The socio-economic category that she falls under is 'E' this is as at this age they are currently still students maybe doing part time work or not working at all relying on the state (child benefits) or their parents. In terms of psychographic categories she falls under mainstreamer, aspirer and succeeder. This is because: She is as she is seen as a passive person and conforms to the conventional stereotypes of a teenage girl in order to fit in in society. (Mainstreamer) She is very materialist and cares a lot about her appearance a she would argue that packaging is more important than quality of contents.(Aspirer) She is strongly goal orientated, this is as she is very interested in becoming a music artist and would do anything to get their. (Succeeder)

Audience Profile

This part of my audience profile explains the demographics of my target audience. This is done by taking a person and breaking her down into her age and other components.

Questionnaire Analysis

For my questionnaire I gave it to 100 people. This post includes the graphs from the result and analysis of them.

Music Research Questionnaire

Survey Creator This is a questionnaire full of questions. I have choosen to use an online survey making tool so that it can reach a wider range of people thus strengthening my research. It also means that I will get a wider range of responses meaning I can really concentrate on my audience when preparing my own products.

Magazine Advert Recreation - Audience Feedback

I decided to ask 6 people what they thought about my album advert recreation in order to get a good idea as to what they thought about it. I asked them to write both strengths and weaknesses so that I can tell both what I have done right and what needs improvement.

Magazine Advert Recreation

This post is a recreation of Jessie J'S Album Magazine Advert, It includes both the original album and my recreation. It is then explained in relation to what I have learnt.

Analysis of Magazine Advert

Album advert analysis from YasminRihanna

This post shows an analysis of an existing magazine advert for a music artist (Jessie J). It takes specific parts of it and analyses it in terms of some of the theories that we have previously looked at.

Conventions Of A Magazine Advert

This post shows some of the typical conventions of a magazine advert including some examples of magazine adverts and also some theories that it relates to.

Magazine Advert Mood Board

This post is comprised of a mood board full of magazine adverts for different albums. This has allowed me to see the different ways in which the adverts can be designed and also has given me some inspiration for my own.

Album Cover Recreation - Audience Feedback

Created with Padlet

This post shows some audience feedback that I received from posting my album cover recreation on twitter. It has also been analysed in terms of how it will help me.

Album Cover Recreation

Album cover recreation from YasminRihanna

This post shows a recreation of Drake's Nothing Was The Same album using my own images. This was done using Photoshop in order to accurately edit the images using cropping. It is also complete with a short explanation.

Analysis Of Album Cover

This post includes an analysis of an album cover using both music theories and audience theories.

Conventions of An Album

This post shows the main conventions of an album cover and relates it to different theories.

Mood Board - Album Covers

This is a mood board created on 'canva' it shows a variety of different Album covers. This has been helpful for me as it has allowed me to see that the different genres all have different conventions that have all been portrayed differently. For example through costume codes and gesture codes. It has also allowed me to get an idea of the different ways that I can create my own album covers As each album cover gives the audience feel I have learnt that I must ask my audience what they want before starting my own production.

Lip Syncing Exersise

  

From my audience research I have seen there were some concern about my music video reconstruction. They thought it was done very well however they were not sure if all of the video techniques were covered. For example lip syncing and camera movement, for this reason i have decided to do this lip syncing exercise. which consists of 3 different attempts. The last two are drastically better than the first one showing the importance of actually singing the words when lip syncing to make sure that it looks believable. So from this I have learnt to make sure that my artist actually says the words whilst preforming.

Music Video Reconstruction - Audience Feedback

Task: I gave 7 people a post it note and asked them to watch my album cover reconstruction (seen in the previous post) and asked what they thought about my music video reconstruction. They were asked to each write down at least one positive and one negative. Their responses are included above. I then analysed them in terms of what I can take from this feedback and how it will help with the creation of my own music video.

Music Video Recreation

This is a recreation of some of the shot types in The video of Bryson Tiller - Don't. This has been done on my iphone six and all images put together back to back - it has allowed me to see how shot types can be used in order to create a video and how many different shot types need to be used. Each one has been clearly labeled with the original Shot from the video first. Then it is followed by my recreation.

Music Video Conventions

Created with Padlet

This post shows the main conventions of music videos in relation to 'Tion Waynes - Lifestyle' video and links these conventions to some relevant theories.

Music Video, Mood Board.

This is a mood board of some existing music videos. It also explains some of the videos, what it has showed me and why it is useful.

Music Video Analysis

Music video analysis – katy perry from YasminRihanna

This post looks at the video for Katy Perry: Roar. It then takes specific shots from the video and analyses them in terms of all the Key Theories that were previously looked at and other theories such as genre and representation ones.

Key Theories - Steve Archer

View Steve Archer’s Theory and other presentations by yasrihanna.

This post looks into Steve Archer's Music video Theory. It goes into detail about the theory then analyses a music video in relation to this theory.

Key Theories - Richard Dyer

This looks into Richard Dyer's star theory and explains it in relation to existing celebrities.

Key Theories - Simon Frith

Simon Frith Theory from YasminRihanna

This post looks into Simon Frith's music video theory - it explains theory in detail whilst including an analysis of parts of it.

Key Theories - Andrew Goodwin.

This post explains the basics of Andrew Goodwin's music video theory. It also analyses particular parts of it in relation to existing music videos.

Research introduction

This is the research section of my blog. It will include background research into both Music Videos and and Digi Packs. (CD'S & Magazine Adverts). It will also look at particular theories that can be used to support or refute my research through analysing specific parts of it. Finally it will research particular target audiences through the use of questionnaires.

Blog introduction

This is an introduction to my A2 Media blog. This will include both my research and planning for my Music video and Digi-pack. Each post will be clearly labeled making it easy to find. Hope you enjoy!