Research Section Conclusion

This concludes the research section of my blog. It explains what the research section included and what I have learnt.

Institutional Context

Institutional research – sony music uk from YasminRihanna

This posts shows some initial research on production companies - it outlines the fact that my product is a commercial product so I am able to look into what type of industries produces what type of records.

Current Market Analysis

This post covers my existing market analysis. It looks into an existing product helping me to see the relationship between the album cover music video and magazine advert: This shows the official trailer of Beyonce's album Lemonade. Lemonade is the sixth studio album by American singer-songwriter Beyoncé. It was released on April 23, 2016, by Parkwood Entertainment and distributed through Columbia Records. My advert however will be a print advert. Despite this from this trailer you can see that they have kept the theme of the music videos going throughout using the advert to sell the album.

Beyonce uses this album in order to address serious issues and issues about her personal life. This is shown through this post showing an image of the album in the middle and all of the relevant themes surrounding it. In relation to Richard Dyer's Utopian Theory this offers the audience a sense of honesty as she is revealing personal information. This makes the audience feel relief as they feel like they are listening to something that matters. This is an example music video from Beyonce's Lemonade album. This emphasises the overall them of the album which is anger. Overall from the current market analysis i have learnt that all aspects of the production of an album must link together for example the narrative of the music video must also be presented on the album cover.

Secondary Research

This post shows some of the current top hits on YouTube. From this I can see a running theme of love showing that my narrative is very popular.

Favourite Music Video Of Chosen Genre

This is an example of one of my favourite music videos - This is due to the narrative, the way in which the lyrics link directly to the music video is very impressive. Another reason as to why I admire this music video is because of the use camera techniques - for example to fast jump cuts emphasising the pain that he is feeling. Also the use of black and white in some of the scenes where he is with Kelly Rowland. This is used to show him reminiscing about how they used to be. This makes the audience quickly able to relate to the music video and also understand what is going on. In relation to Maslow's Hierachy of needs this offers the audience safety needs as they feel safe in knowing what the story is telling them.

History of Chosen Genre

This post shows the conventions of my chosen genre of music. This is important as this genre will be a running theme throughout my whole production so it is important to have some background research in order to make sure my production matches the conventions of my music genre.

Audience Profile - Extended

This post is an extension of the previous one and is used to explain the psychographics of my target audience: The socio-economic category that she falls under is 'E' this is as at this age they are currently still students maybe doing part time work or not working at all relying on the state (child benefits) or their parents. In terms of psychographic categories she falls under mainstreamer, aspirer and succeeder. This is because: She is as she is seen as a passive person and conforms to the conventional stereotypes of a teenage girl in order to fit in in society. (Mainstreamer) She is very materialist and cares a lot about her appearance a she would argue that packaging is more important than quality of contents.(Aspirer) She is strongly goal orientated, this is as she is very interested in becoming a music artist and would do anything to get their. (Succeeder)

Audience Profile

This part of my audience profile explains the demographics of my target audience. This is done by taking a person and breaking her down into her age and other components.

Questionnaire Analysis

For my questionnaire I gave it to 100 people. This post includes the graphs from the result and analysis of them.

Music Research Questionnaire

Survey Creator This is a questionnaire full of questions. I have choosen to use an online survey making tool so that it can reach a wider range of people thus strengthening my research. It also means that I will get a wider range of responses meaning I can really concentrate on my audience when preparing my own products.

Magazine Advert Recreation - Audience Feedback

I decided to ask 6 people what they thought about my album advert recreation in order to get a good idea as to what they thought about it. I asked them to write both strengths and weaknesses so that I can tell both what I have done right and what needs improvement.

Magazine Advert Recreation

This post is a recreation of Jessie J'S Album Magazine Advert, It includes both the original album and my recreation. It is then explained in relation to what I have learnt.

Analysis of Magazine Advert

Album advert analysis from YasminRihanna

This post shows an analysis of an existing magazine advert for a music artist (Jessie J). It takes specific parts of it and analyses it in terms of some of the theories that we have previously looked at.

Conventions Of A Magazine Advert

This post shows some of the typical conventions of a magazine advert including some examples of magazine adverts and also some theories that it relates to.

Magazine Advert Mood Board

This post is comprised of a mood board full of magazine adverts for different albums. This has allowed me to see the different ways in which the adverts can be designed and also has given me some inspiration for my own.

Album Cover Recreation - Audience Feedback

Created with Padlet

This post shows some audience feedback that I received from posting my album cover recreation on twitter. It has also been analysed in terms of how it will help me.

Album Cover Recreation

Album cover recreation from YasminRihanna

This post shows a recreation of Drake's Nothing Was The Same album using my own images. This was done using Photoshop in order to accurately edit the images using cropping. It is also complete with a short explanation.

Analysis Of Album Cover

This post includes an analysis of an album cover using both music theories and audience theories.

Conventions of An Album

This post shows the main conventions of an album cover and relates it to different theories.

Mood Board - Album Covers

This is a mood board created on 'canva' it shows a variety of different Album covers. This has been helpful for me as it has allowed me to see that the different genres all have different conventions that have all been portrayed differently. For example through costume codes and gesture codes. It has also allowed me to get an idea of the different ways that I can create my own album covers As each album cover gives the audience feel I have learnt that I must ask my audience what they want before starting my own production.

Lip Syncing Exersise

  

From my audience research I have seen there were some concern about my music video reconstruction. They thought it was done very well however they were not sure if all of the video techniques were covered. For example lip syncing and camera movement, for this reason i have decided to do this lip syncing exercise. which consists of 3 different attempts. The last two are drastically better than the first one showing the importance of actually singing the words when lip syncing to make sure that it looks believable. So from this I have learnt to make sure that my artist actually says the words whilst preforming.

Music Video Reconstruction - Audience Feedback

Task: I gave 7 people a post it note and asked them to watch my album cover reconstruction (seen in the previous post) and asked what they thought about my music video reconstruction. They were asked to each write down at least one positive and one negative. Their responses are included above. I then analysed them in terms of what I can take from this feedback and how it will help with the creation of my own music video.

Music Video Recreation

This is a recreation of some of the shot types in The video of Bryson Tiller - Don't. This has been done on my iphone six and all images put together back to back - it has allowed me to see how shot types can be used in order to create a video and how many different shot types need to be used. Each one has been clearly labeled with the original Shot from the video first. Then it is followed by my recreation.

Music Video Conventions

Created with Padlet

This post shows the main conventions of music videos in relation to 'Tion Waynes - Lifestyle' video and links these conventions to some relevant theories.

Music Video, Mood Board.

This is a mood board of some existing music videos. It also explains some of the videos, what it has showed me and why it is useful.

Music Video Analysis

Music video analysis – katy perry from YasminRihanna

This post looks at the video for Katy Perry: Roar. It then takes specific shots from the video and analyses them in terms of all the Key Theories that were previously looked at and other theories such as genre and representation ones.

Key Theories - Steve Archer

View Steve Archer’s Theory and other presentations by yasrihanna.

This post looks into Steve Archer's Music video Theory. It goes into detail about the theory then analyses a music video in relation to this theory.

Key Theories - Richard Dyer

This looks into Richard Dyer's star theory and explains it in relation to existing celebrities.

Key Theories - Simon Frith

Simon Frith Theory from YasminRihanna

This post looks into Simon Frith's music video theory - it explains theory in detail whilst including an analysis of parts of it.

Key Theories - Andrew Goodwin.

This post explains the basics of Andrew Goodwin's music video theory. It also analyses particular parts of it in relation to existing music videos.

Research introduction

This is the research section of my blog. It will include background research into both Music Videos and and Digi Packs. (CD'S & Magazine Adverts). It will also look at particular theories that can be used to support or refute my research through analysing specific parts of it. Finally it will research particular target audiences through the use of questionnaires.

Blog introduction

This is an introduction to my A2 Media blog. This will include both my research and planning for my Music video and Digi-pack. Each post will be clearly labeled making it easy to find. Hope you enjoy!